If you want your clients to say “Shut up and take my money!” you can’t just sell them “business services.” You have to sell them excitement.
Read MoreLaura Belgray, AKA Talking Shrimp, is maybe the most famous copywriter out there. She writes for Marie Forleo of B-School fame, and wrote “I earn $950 an hour writing from my couch — here are my best tips for people who want to work for themselves” for Business Insider.
Read MoreIt started at the bus stop. And yes, I was 9 years old. Fourth grade.
Dave was a fifth grader and he started making fun of another girl’s hair.
“Your hair is so fuzzy, Jess.” Jess had very curly red hair that she brushed out in true late 80s fashion.
Indeed, it did look fuzzy. But we all caught the note of hostility in his voice, and stopped what we were doing.
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