The Client: Semi-Retired MD (Zero to Freedom Through Cashflowing Rentals)

Semi-Retired MD (SRMD) is a company that teaches doctors how to invest in real estate. To date they’ve educated 3,000+ physicians, high-income professionals, and their spouses how to find, select, and purchase cashflowing rental properties.

THE SITUATION:

The owners had personally achieved financial freedom through their real estate investments—and they wanted to pay it forward to their burnt-out colleagues by teaching them how to do it for themselves.

In 2019, they launched their course Zero to Freedom Through Cashflowing Rentals and had a 6-figure launch. Later that year, they came to Obsession Eleven for help with their sales page.

THE SOLUTION: OBSESSION REWRITING

“It feels like I’m on a treadmill, and someone else is pushing the button to go faster and faster.”

In 2019, one of SRMD’s students said that to me in an interview—and that became the story of the original sales page that I wrote. That sales page brought in a 50% increase in revenue.

But in 2020 SRMD hired me on retainer…and we were all forced to say hello to our little friend, COVID-19.

It was hitting doctors HARD. I read articles about hospital administrators ripping masks off doctors’ faces, telling them “you’ll scare the patients.” They were working overtime without being paid for it—but those same administrators were discussing the bonuses they’d get if the hospital still turned a profit.

The SRMD team and I were FIRED UP. Doctors being treated badly while risking their lives? NOT ON OUR WATCH.

WHAT WE CREATED TOGETHER:

• Brand Brief with ICA development

• Sales page

• Pre-launch/waitlist sequence

• Webinar invitation sequence

• Sales sequence

• Facebook ads

And later:

• Affiliate playbook and email swipes

• Sneak peek email sequence

• Reboot email sequence

• Student referral attraction sequence

• Facebook pop-up group challenge emails

• Podcast ads

• Paid article placement with influencers

• Pre-launch lead magnets

Page Versions