If you've ever wondered what the hell it means to "use storytelling in your marketing" ...
...this is the story that will bring the concept to vivid life, even though it's from the nonprofit sector.
I still get chills when I think about it--and that was over ten years ago. March of 2008.
Your website design can crush you. And you can take my word for it, because a year ago I read the UX expert consulting firm Nielsen Norman Group’s How People Read on the Web: The Eyetracking Evidence.
Here’s the solution.
Read MoreShooting video makes you listen differently.
Read MoreWay back in 2005, when I began my humble communications career at Pfizer, I discovered the horrifying mistake so many people make with their websites.
In the 13 years since then, I’ve been intimately involved with ~40 different website designs and launches. From the client side and the agency side.
So you can imagine my shock+horror when I see websites committing this major sin.
Read MoreIf there’s any business in need of emotionally compelling copy, it’s a service that walks and cares for your dogs. A case study of the power of brand messaging.
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